Real-life caseMay 2025
Klarna, fintech, Sweden
In 2024, Swedish fintech Klarna claimed its AI assistant was doing the work of 700 agents. At the time, it handled 75% of customer conversations, in more than 35 languages.
Customers complained about the assistant's limits. In May 2025, the CEO admitted that cost had weighed too heavily in the decision and that quality had dropped.
Klarna started hiring human agents again, working remotely, so that its customers are guaranteed a human contact.
Read the sourceKlarna Dials Back its AI Customer Service Strategy — Now It's Hiring Humans Again — Maginative (opens in a new tab)